The Trusted Media AllianceTRUSTX · madSense · Shigotech

● THE TRUSTED MEDIA ALLIANCE · DMEXCO 2026 · COLOGNE · SEPT 23–24

Trust is the
New Performance.

Three independent companies — TRUSTX, madSense, and Shigotech — fusing demand, intelligence, and infrastructure into one accountable coalition. Built for the world after walled gardens.

Book a meeting at DMEXCO Meet the coalition →

TRUSTX

Trust · Premium Supply

madSense

Intelligence · Explainable AI

Shigotech

Execution · CTV Infrastructure

01 / The Market Problem

Every dollar is working less than it should. Here’s why.

Fragmented, opaque supply chains drain value on both sides of the market — for advertisers and publishers alike.

01

Nobody knows where the money goes

Buyers can’t verify it. Publishers can’t prove it.

02

Black-box AI

Decisions cannot be explained, audited, or trusted.

03

Supply-chain fragmentation

Opaque reseller chains, endless intermediaries — the open web has become a dark pool.

04

Walled gardens

Publishers lose ownership of their audiences and data.

The Alliance answer — Trusted inventory. Explainable intelligence. Independent execution.

02 / The Alliance

Three companies. One accountable coalition.

Each company solves a distinct failure in programmatic advertising. Together, they form a single, accountable path from impression to outcome.

TRUSTX

TrustPremium Supply

“We know where your impressions run.

  • Direct Pathways — eliminates programmatic resellers, ensuring maximum spend reaches publishers.
  • MFA Elimination — MFA-free by design: complete filtration of low-quality “Made-for-Advertising” traffic.
  • 100% Viewability — pay only for what a human actually saw.

Maximum working media. Zero waste.

Talk to TRUSTX trustx.org ↗

madSense

IntelligenceExplainable AI

“We know why performance happens.

  • No Black Boxes — transparent, fully traceable mathematical models explain why decisions happen.
  • Privacy-First — built from the ground up for strict global compliance.
  • Predictive Analytics — actionable yield models that drive growth.

AI that explains itself.

Talk to madSense madsense.com ↗

Shigotech

ExecutionCTV Infrastructure

“We make premium media perform.

  • Independent Stack — full-stack CTV platform alternative to restrictive walled gardens.
  • White-Label Ready — gives networks and FAST operators total software control.
  • Curation — precise EPG-level targeting for TV-grade campaigns.

Independent. Full-stack. CTV-native.

Talk to Shigotech shigotech.io ↗

03 / Value Proposition

Two sides of the table. One shared standard.

Whether you buy media or own the audience, the Alliance removes the same hidden costs — from a different side of the table.

For Advertisers & Brands

Outsmart. Don't Outspend.

  • Access guaranteed clean, direct supply paths across both open web and premium CTV.
  • Eliminate algorithmic blind spots with auditable machine learning decisions.
  • Maximize working media — zero AdTech tax, zero programmatic hidden fees.

For Publishers & Broadcasters

Own Your Inventory. Own Your Future.

  • Retain complete control over your user relationships, audiences, and context data.
  • Reclaim your margins by escaping fee-extracting programmatic ecosystems.
  • Simplify complex tech integrations using our unified revenue operations.

04 / DMEXCO 2026

The coalition lands in Cologne.

Dates
September 23–24, 2026
Venue
Koelnmesse, Cologne
Format
Corner booth, 5m × 6m
Booth
Announced soon
Meeting slots open

As a DMEXCO 2026 exhibitor, the Alliance puts TRUSTX, madSense, and Shigotech at one table. Bring your open-web or CTV challenge — outsmart it, don’t outspend it.

Reserve a DMEXCO slot

05 / Contact

Let's put it in writing.

Tell us what you're solving for. The right specialist — TRUSTX, madSense, or Shigotech — takes it from there.

Regarding: General inquiry

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